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2020: Europe's largest, partner-led agency group celebrated its 50th anniversary. When the agency was founded in 1970, the so-called "Serviceplan" represented a visionary approach: integrated, holistic communication solutions. How could the leitmotif of integration become the central theme of the anniversary, involving 4,317 employees at 24 locations worldwide, partners, and friends of the company? We created an SP50 logo—an homage to the logo of the 1970s. Later on, we projected the logo onto an arrangement of all communication measures for 2020. Through this unseen execution, each element received its individual share of the whole.
Serviceplan / Plan.Net Germany
Alex Schill, Dr. Peter Haller, Florian von Hornstein, Michael Wilk Dennis Fritz, Anton Reim, Leif Johannsen, Raul Dück, Markus Kremer
Studio Oeding GmbH
Jana Grabau, Janina Petersen, Katrin Oeding