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Infinite Line™ Oven Visual Identity System / Visual identity and communication

Infinite Line™ Oven Visual Identity System
Infinite Line™ Oven Visual Identity System

Discipline: Communication

Infinite Line™ Oven Visual Identity System
Infinite Line™ Oven Visual Identity System
Infinite Line™ Oven Visual Identity System
Infinite Line™ Oven Visual Identity System

Discipline: Communication

The Built-in Kitchen Infinite Line™ Oven Visual Identity System represents the brand identity of our premium built-in appliance series. The Infinite Line™ Oven is aimed at affluent millennial who enjoy eye-catching design and the cooking experience. We understand that a kitchen is both for preparing food and for leisure, so we established a real-life design principle by analyzing consumers' lifestyles and creating a premium built-in product with unmatched functionality. This is a modern design for a sophisticated and minimalist appliance that decorates and works in harmony with millennials' lives.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Yejin Kim, Sunghoon Chung, Jaeyoun Sung, Seolhee Yoon, Hyunbin Shin

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