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Yili QQ star “rub my belly” gourd bottle / Fruit drink packaging

Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle

Discipline: Packaging

Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle
Yili QQ star “rub my belly” gourd bottle

Discipline: Packaging

This packaging features an outer box with cartoon character illustrations. The idea of the product is that it is good for children to rub their bellies to aid digestion. The packaging uses Disney characters rubbing other characters' bellies together with fruit characters representing the drink flavors. The design appeals to consumers and also showcases the product's main selling point of healthy digestion.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Group Co., Ltd.
Beijing, China

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Design

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Group Co., Ltd.
Beijing, China

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