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THR-II / Guitar amplifier

THR-II
THR-II

Discipline: Product

THR-II
THR-II
THR-II

Discipline: Product

Since 2011, when the first generation of the THR was released, the lifestyles of its users have changed, as have the values they demand. It became clear that users wanted the THR to fit in naturally with a broader range of living spaces and scenarios, such as with their living room, bedroom, or on a bookshelf, in addition to the desktop use that was originally envisaged, and Yamaha had to upgrade both the features and the design to match this transformation.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yamaha Corporation

Yamaha Corporation
Hamamatsu, Japan

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Design

Yamaha Corporation

Yamaha Corporation
Hamamatsu, Japan

Yoshihisa Sugiura

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