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Wuliangye - For both mild and strong drinkers / Liquor bottle

Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers

Discipline: Packaging

Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers

Discipline: Packaging

This design presents a bottle of liquor that contains two different spirits of varying strengths. The outer square-shaped bottle contains 52% alcohol by volume while an inner circular one contains 25% alcohol by volume. The design is inspired by the Chinese saying: heaven is round and the earth is square. Two bottles in one with two different spirits also represent a coming together of different people but who can form the most sincere friendships.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuliangye

Wuliangye
Handan, China

Design

ZhongJing × RedBank

ZhongJing × RedBank
Beijing, China