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OnePlus Concept One / Smartphone

OnePlus Concept One
OnePlus Concept One

Discipline: Product

Qualified
for the Final Jury

OnePlus Concept One
OnePlus Concept One
OnePlus Concept One

Discipline: Product

Qualified
for the Final Jury

The OnePlus Concept One is the first phone ever to use color-shifting electrochromic glass technology, giving it an “invisible camera.” The device marks a breakthrough exploration in smartphone CMF design and lays the foundation for future smartphones with radically new designs and capabilities.
The glass of the OnePlus Concept One uses organic particles to create changes in transparency so that the glass covering the camera lenses can shift in an instant from opaque black to entirely clear and present a clean, unbroken surface when not in use. This optimal solution is what OnePlus calls “Electronic CMF”—a new approach in industrial design.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

OnePlus Technology (Shenzhen) Limit

OnePlus Technology Co., Ltd.
Shenzhen, China

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Design

OnePlus Technology (Shenzhen) Limit

OnePlus Technology Co., Ltd.
Shenzhen, China

OnePlus Industrial Design Lab

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