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KASUI / Cosmetics packaging

KASUI

Discipline: Packaging

KASUI
KASUI
KASUI
KASUI
KASUI
KASUI

Discipline: Packaging

The polyhedral bottle design and the simple text logo of KASUI express the traditional Japanese notion of beauty, that it can be found in every imperfection in nature. The packaging creates just such an experience through the illuminated lines that appear when light refracts through the liquid in the bottle. The carefully designed polyhedral shape of the bottle enhances this effect, associating the product with an ethereal lightness and simplicity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ADJUVANT COSME JAPAN CO.,LTD.

ADJUVANT COSME JAPAN CO., LTD.
Hyogo, Japan

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Design

ADJUVANT COSME JAPAN CO.,LTD.

ADJUVANT COSME JAPAN CO., LTD.
Hyogo, Japan

Keizo Kitamura

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