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Melody Of Tea / Tea packaging

Melody Of Tea
Melody Of Tea

Discipline: Packaging

Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea

Discipline: Packaging

The design concept for this Melody of Tea packaging is based on four Chinese words important in Buddhism: Formation, Existence, Destruction, and Emptiness. These are metaphors for the four stages of change in the world, the cycle of birth to death. Each word relates to a different te type and tea bag, from clear to rich flavor, here also meant to symbolize the ups and downs of life. The rotatable tea box packaging represents the endless melody of nature.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rice Advertising

Rice Advertising Co., Ltd.
Taipei, Taiwan

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Design

Chihlee University of Technology

Chihlee University of Technology
New Taipei City, Taiwan

Hung-Chi Huang, Ya-Qi Wu, Chan-Zhou, Yu-Jen Chang, Wei-Ling Chen,Shih-Lun Chen (Supervising professor)

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