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Xiaomi 10 Youth Edition is a cell phone launched by Xiaomi for young users, featuring a bold youthful color palette and powerful camera functions. The packaging design showcases five new emojis as the main design element, marking a new approach to cell phone product packaging design and a departure from the monotonous functional positioning typically found with this type of product. The emotive emojis on the box gives customers an immediate way to interact with the product, such as snapping a selfie with the packaging as a fun mask. The design also makes a strong display statement in both online and physical stores.
Xu Yangyang, Yang Chenglin