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Mi 10 Youth edition packaging design / Mobile phone packaging

Mi 10 Youth edition packaging design
Mi 10 Youth edition packaging design

Discipline: Packaging

Mi 10 Youth edition packaging design
Mi 10 Youth edition packaging design
Mi 10 Youth edition packaging design

Discipline: Packaging

Xiaomi 10 Youth Edition is a cell phone launched by Xiaomi for young users, featuring a bold youthful color palette and powerful camera functions. The packaging design showcases five new emojis as the main design element, marking a new approach to cell phone product packaging design and a departure from the monotonous functional positioning typically found with this type of product. The emotive emojis on the box gives customers an immediate way to interact with the product, such as snapping a selfie with the packaging as a fun mask. The design also makes a strong display statement in both online and physical stores.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi Corporation

Xiaomi Corporation
Bejing, China

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Design

Xiaomi Corporation

Xiaomi Corporation
Bejing, China

Xu Yangyang, Yang Chenglin

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