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ANSSil / Animation video

ANSSil
ANSSil

Discipline: Communication

ANSSil
ANSSil
ANSSil
ANSSil
ANSSil

Discipline: Communication

Our brand name "ANSSil" is a combination of the word "answer" and "ssil", which means 'string' in Korea. Our company started by looking at fundamental questions and problems with existing mattresses. The ANSSil brand launch started with this line animation concept trailer. The purpose of the video is to grab attention and make customers curious about our brand. Motivated by the core technique "string", we composed the trailer with minimalistic lines to reflect ANSSil's brand identity. The trailers are in a series of five: each trailer asks a different question about the existing mattress, which is also the main selling point of ANSSil's mattress.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ANSSil

ANSSil
Seoul, South Korea

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Design

Apollo Content Company

Apollo Content Company
Seoul, South Korea

Dongkyu Nam (Executive Producer) Soyoung Kim (Creative Director)

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Design

Loocreative

Loocreative
Seoul, South Korea

Tackzun Lee (Director) Chase Kwon (Motion) Sumin Kwon (Animation)