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ZEM Brand Identity / Mobile app service

ZEM Brand Identity
ZEM Brand Identity

Discipline: Communication

ZEM Brand Identity
ZEM Brand Identity
ZEM Brand Identity
ZEM Brand Identity
ZEM Brand Identity

Discipline: Communication

SK Telecom, the largest mobile carrier in South Korea, launched a mobile service offering the ‘ZEM’ brand to initiate a new mobile culture for digital natives. ‘ZEM’ is designed to protect children from harmful exposure to mobile content by offering parental control functions. At the same time, ‘ZEM’ wanted to appeal to the target group as an intimate and joyful brand by offering various communication tools and diverse mobile content.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SK telecom

SK telecom
Seoul, South Korea

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Design

SK telecom

SK telecom
Seoul, South Korea

Jongwhi Cha (Creative Direction) Sangeun Lee (Project Lead) Sejin Noh, Jongwon Won (Brand Design)

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