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Crane-Dance Signage & Wayfinding Systems / Signage system

Crane-Dance Signage & Wayfinding Systems
Crane-Dance Signage & Wayfinding Systems

Discipline: Communication

Qualified
for the Final Jury

Crane-Dance Signage & Wayfinding Systems
Crane-Dance Signage & Wayfinding Systems
Crane-Dance Signage & Wayfinding Systems
Crane-Dance Signage & Wayfinding Systems
Crane-Dance Signage & Wayfinding Systems

Discipline: Communication

Qualified
for the Final Jury

This “Crane Dance”-themed Signage and Wayfinding System was tailor-designed for Shanghai Nanxiang MEGA. The crane culture figures prominently in the history of Nanxiang, Shanghai, in which the “Crane Dance” is a highly renowned and graceful feature, whose elements have been incorporated into this signage system, embodying the vital humanistic spirit of modesty and courtesy in Nanxiang culture.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

SCPG Shanghai

SCPG Shanghai
Shanghai City, China

Design

Zesion Design

Zesion Design
Shanghai, China