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KaiTan / Liquor packaging

KaiTan
KaiTan

Discipline: Packaging

KaiTan
KaiTan

Discipline: Packaging

The simple handmade paper was selected as the packaging material for Kaitan liquor to express the long passage of time from the moment the spirit is sealed to its opening. The packaging design adopts a vertical structure and integrates traditional cultural elements. The combination of ancient and new along with the packaging's simplicity and refined elegance clearly differentiates this product from similar traditional Chinese liquor packaging.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hebei Hengshui Laobaigan

Hebei Hengshui Laobaigan
Liquor Industry Co., Ltd.
Hengshui, China

Design

Shenzhen Xiangjuyuan

Shenzhen Xiangjuyuan
Packaging Products Co., Ltd.
Shenzhen, China