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LÄTTA has always led through innovative design since its market entry in 1987. It is known for its appeal as a light and fresh product combined with a light-hearted attitude towards life. However, especially the idea of zest for life was not sufficiently integrated into the previous packaging design which had a rather cold and technical look. The new design tries to revive this original freshness. The revision of the brand flag was an integral part of the relaunch as it dominates the appearance of the design. The logo has been placed at an angle and the typography was slightly updated and enhanced with a fresh blue coloured L and Ä.
Unilever Deutschland GmbH
Enterprise IG GmbH
Daniela Schuch, Annette Herzel (Design); Elke Pietzsch (Strategie)