Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Toyota Style Selection / Print brochure

Toyota Style Selection
Toyota Style Selection

Discipline: Communication

Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection

Discipline: Communication

For the Toyota Style Selection, vehicles were staged by fashion photographer Esther Haase from a completely new angle and presented as unique fashion items. The result: a brochure in the style of a look book. To emphasize the fashion character even more and to pick up the theme of the brochure, a transparent cover with carrying handles was used to convert automotive advertising into a stylish fashion bag. The combination of the bag shape and the look book content brings the fashion theme convincingly to life.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Toyota Motor Corporation

Toyota Deutschland GmbH
Köln, Germany

Go to profile
Design

TheAndPartnership Germany GmbH

TheAndPartnership Germany GmbH
Düsseldorf, Germany

Creative Director: Lars Huerter, Oliver Kapusta Art Director: Myriam Kirschner, David Solbach Copywriter: Maximilian Drews

Go to profile
Design

Esther Haase Photography

Esther Haase Photography
Hamburg, Germany

Photographer: Esther Haase