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For the Toyota Style Selection, vehicles were staged by fashion photographer Esther Haase from a completely new angle and presented as unique fashion items. The result: a brochure in the style of a look book. To emphasize the fashion character even more and to pick up the theme of the brochure, a transparent cover with carrying handles was used to convert automotive advertising into a stylish fashion bag. The combination of the bag shape and the look book content brings the fashion theme convincingly to life.
Toyota Deutschland GmbH
TheAndPartnership Germany GmbH
Creative Director: Lars Huerter, Oliver Kapusta Art Director: Myriam Kirschner, David Solbach Copywriter: Maximilian Drews
Esther Haase Photography
Photographer: Esther Haase