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Express Train Gift Package heading for PASS / Dessert gift packaging

Express Train Gift Package heading for PASS
Express Train Gift Package heading for PASS

Discipline: Packaging

Express Train Gift Package heading for PASS
Express Train Gift Package heading for PASS
Express Train Gift Package heading for PASS

Discipline: Packaging

The Korean baked goods company Bakery Factory launched this product in advance of the 2019 university entrance exams season in Korea as a gift option for students preparing for the exams. The box uses graphics of an express train racing toward its destination, a symbol and expression of support for successful exam results. The sleeve itself is also shaped like a train, which sets it apart from the typical box shapes of other similar products.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SPC Group

SPC Samlip
Seoul, South Korea

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Design

SPC Group

SPC Samlip
Seoul, South Korea

Art director: Seoyoon Yang Designer & Illustrator: Hyeyoung Choi

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