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YiJiangGongChengWanGuFu / Liquor packaging

YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu

Discipline: Packaging

YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu

Discipline: Packaging

The title of this concept is "Success in Jiang-flavour Chinese spirits Version 2.0." The first iteration of this project invited 100 users with more than 10 years of experience in drinking Jiang-flavour Chinese spirits to conduct a taste test and make suggestions. Version 2.0 is the next step in combining their feedback and creating a beverage with broad audience appeal. This product is the first liquor to use kraft paper as outer packaging in an effort to create a design that is environmental. The labeling expresses the brand's effort to strive for purity and ingenuity and creating quality beverages with health benefits.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Chengdu, China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sichuan Guangliang Liquor Co., Ltd.

Sichuan Guangliang Liquor Co., Ltd.
Chengdu, China

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Design

Sichuan Guangliang Liquor Co., Ltd.

Sichuan Guangliang Liquor Co., Ltd.
Chengdu, China

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