YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
YiJiangGongChengWanGuFu
2021

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YiJiangGongChengWanGuFu

Liquor packaging

Sichuan Guangliang Liquor Co., Ltd.

The title of this concept is "Success in Jiang-flavour Chinese spirits Version 2.0." The first iteration of this project invited 100 users with more than 10 years of experience in drinking Jiang-flavour Chinese spirits to conduct a taste test and make suggestions. Version 2.0 is the next step in combining their feedback and creating a beverage with broad audience appeal. This product is the first liquor to use kraft paper as outer packaging in an effort to create a design that is environmental. The labeling expresses the brand's effort to strive for purity and ingenuity and creating quality beverages with health benefits.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Chengdu, China
Target Groups
Consumer / User

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