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FangChengShi / Liquor packaging

FangChengShi
FangChengShi

Discipline: Packaging

FangChengShi
FangChengShi
FangChengShi
FangChengShi
FangChengShi

Discipline: Packaging

This packaging design for Fang Cheng Shi fully expresses the making of this spirit. 67 double round pits are used to ferment the alcohol over 180 days involving 18 different brewing processes. In this new era where consumers are looking for quality, Fang Cheng Shi delivers through an update to its tradition. The liquor is brewed using Fang's family historic brewing technology, now listed as UNESCO intangible cultural heritage practice that dates back to the Guangxu period of the Qing Dynasty (1897). The previous old-fashioned plastic bottles have been replaced by this transparent glass crystal bottle in a contemporary shape.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Chengdu, China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sichuan Guangliang Liquor Co., Ltd.

Sichuan Guangliang Liquor Co., Ltd.
Chengdu, China

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Design

Sichuan Guangliang Liquor Co., Ltd.

Sichuan Guangliang Liquor Co., Ltd.
Chengdu, China

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