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This packaging features the producer region's traditional folk art of paper cutting used to depict five rare and endangered species. The detailed paper cut-outs depict animals such as the South China tiger, the golden leopard, and the golden monkey living in harmony with nature. This combination of wildlife and regional art lends the product strong cultural value and creates an emotional link for the consumer. The beauty of the paper cut-outs also gives the box and attractive honey jars a second use for storing mementos and keepsakes for years to come.
Wuhan Fengzhichao Biology
Engineering Co., Ltd.
Wuhan Pufine Advertising Co., Ltd.
Designer: Xiang Shasha, Tong Meng Creative Director: Zhang Yanhui Technology Director: Zhou Xiaoli Art Director: Zong Lin