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The Pure 4X water purifier combines superior performance with an iconic, slim design that fits any compact, urban home. Based on human-centric, Scandinavian design principles of usability and simplicity, the shape and intuitive operation allow for easy filling of cups, jars, and pots of all sizes. Its size is one-third smaller than that of its predecessor, and it includes a pump that ensures optimal flow independent of water pressure. Subtle details draw the eye to the front panel, where an LED highlights the visible filter.