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Carl Zeiss was looking for an innovative way to present the company's measuring devices, something that would catch the attention of potential clients as well as support them while choosing products to meet their specific needs. The solution is this AR application, which enables clients to discover Zeiss products as virtual 3D models and learn about their features. The products can be adjusted in several sizes, so that customers get a feeling for the true scope of the machine and see which size fits best into their plant or factory. With this new way of presentation, Zeiss can bring their products directly to the customer, without needing to visit a product demo center.