Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Hyundai x BTS NEXO Campaign / Campaign

Hyundai x BTS NEXO Campaign
Hyundai x BTS NEXO Campaign

Discipline: Communication

Hyundai x BTS NEXO Campaign
Hyundai x BTS NEXO Campaign

Discipline: Communication

‘Because of You’ is Hyundai‘s global hydrogen campaign to create a better, sustainable future with our clean mobility technology. As part of the campaign, we have partnered with the global artist group BTS to introduce NEXO, a hydrogen fuel cell vehicle with only pure H2O-emission. On World Environment Day, we launched a music video, soundtrack and several up-cycled products that are part of this holistic brand promotion. The campaign aims to reach out to a younger audience and generate environmental awareness while encouraging them to actively contribute to positive changes for our future.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Company

Creative Works | Hyundai Motors
Seoul, South Korea

Go to profile
Design

Hyundai Motor Company

Creative Works | Hyundai Motors
Seoul, South Korea

Go to profile
Design

Cueclyp

Cueclyp
Seoul, South Korea