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'MEME5' Diet foods package / Health snack food packaging

'MEME5' Diet foods package
'MEME5' Diet foods package

Discipline: Packaging

'MEME5' Diet foods package
'MEME5' Diet foods package
'MEME5' Diet foods package
'MEME5' Diet foods package
'MEME5' Diet foods package

Discipline: Packaging

Meme 5’s package design sends a positive message about the low-calorie benefits of its food products. The text is informational with tips about how to maintain healthy eating habits as an alternative to the dangers of impractical fasting. The keywords guiding the design process were "Happier oneself" and "Better, Lighter, healthier." The packaging was created to appeal to the sensibilities of young people who greatly value aesthetics. The logo design uses soft curves and a rhythmic feeling in pastel colors to express a bright, positive attitude about health and eating.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Specific sub-group: young people in their 20s and 30s

Client / Manufacturer

Nongshim

Nongshim
Seoul, South Korea

Design

PENTREE

PENTREE
Seoul, South Korea

SuHyun Lee, ChangHwan Ma, Soonhee Kim, SeongEun Yoon

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