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KimJeongbae Jeotgal (Korean traditional foods) / Logo and brand design and packaging design

KimJeongbae Jeotgal (Korean traditional foods)
KimJeongbae Jeotgal (Korean traditional foods)

Discipline: Communication

KimJeongbae Jeotgal (Korean traditional foods)
KimJeongbae Jeotgal (Korean traditional foods)
KimJeongbae Jeotgal (Korean traditional foods)
KimJeongbae Jeotgal (Korean traditional foods)
KimJeongbae Jeotgal (Korean traditional foods)

Discipline: Communication

Kim Jeong Bae Jeotgal’s branding work is created by harmonizing the ingredients needed for Jeotgal and the Korean traditional image. By determining Kim Jeong Bae Jeotgal’s traditional value and branding it, we expanded the product’s distribution channels, as marketing was still limited to its old distribution channels, reminding consumers of the product’s value. With a fancy design created by reinterpreting the traditional spirit, we are helping the product to enter a large distribution center, and by expanding the distribution channels to include e-commerce, we are helping consumers to easily access Kim Jeong Bae Jeotgal.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guldari

Guldari
Chungcheongnam-do, South Korea

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Design

PENTREE

PENTREE
Seoul, South Korea

SuHyun Lee, ChangHwan Ma, Soonhee Kim

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