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NIVEA with a difference. Aside from the classical round tin Nivea Beauté launched a mascara that catches the eye by its unique colour and shape. A curved shape reminiscent of a sculpture and unique in the market was developed to emphasise the premium quality of the product. A metallic shimmer in silver or watershine blue highlights the cosmetic character of this product line. The product visual that symbolises the benefit more volume, extension of the eyelashes without sticking together fits the form perfectly and leads to an altogether elegant and harmonic appearance.
IBU Face Care - NIVEA BEAUTÉ
Enterprise IG GmbH
Sina Peters Grafikdesign
anke lambrecht produktdesign
Anke Lambrecht Produktdesign