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MAXIMPACT / Mascara

MAXIMPACT

Discipline: Packaging

Discipline: Packaging

NIVEA with a difference. Aside from the classical round tin Nivea Beauté launched a mascara that catches the eye by its unique colour and shape. A curved shape – reminiscent of a sculpture and unique in the market – was developed to emphasise the premium quality of the product. A metallic shimmer in silver or watershine blue highlights the cosmetic character of this product line. The product visual that symbolises the benefit – more volume, extension of the eyelashes without sticking together – fits the form perfectly and leads to an altogether elegant and harmonic appearance.

Client / Manufacturer

Beiersdorf

Beiersdorf AG
IBU Face Care - NIVEA BEAUTÉ
Hamburg, Germany

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Design

Enterprise IG GmbH

Enterprise IG GmbH
Hamburg, Germany

Sina Peters Grafikdesign

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Design

anke lambrecht produktdesign

anke lambrecht produktdesign
Hamburg, Germany

Anke Lambrecht Produktdesign