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The Design Language System (DLS) provides Mirion Technologies (a manufacturer of radiological instruments) with a systematic way of expressing the purpose and promise of the brand in two and three dimensions. Mirion had experienced significant growth through mergers and acquisitions resulting in a portfolio of 550 products with no common brand look and feel. Independent product teams started from scratch with every new design project, a practice that was costly, wasteful, and inefficient. The Mirion DLS helped the company scale design, reduce design debt, and build brand equity through consistent interactions, and a harmonized appearance.
Mirion Technologies, Inc.
Smyrna, United States
Atlanta, GA, United States