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SATINE / Milk packaging

SATINE
SATINE

Discipline: Packaging

Qualified
for the Final Jury

SATINE
SATINE

Discipline: Packaging

Qualified
for the Final Jury

The Satine organic milk (dream cap) packaging design is based on the new brand concept and slogan: "opening a new organic life." The design's leitmotif is organic vitality, relying on plant images illustrated with an upward motion to express a feeling of growth and an organic lifestyle. The delicate hand-drawn graphics were custom-created for the brand by internationally renowned illustrators. The design depicts natural balance through images of grass, cows, leaves, flowers, and red clover. The cow wrapped in foilage serves as the label's visual center and a reference to the high quality of Satine.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Industrial Grou
Beijing, China

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Design

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Industrial Grou
Beijing, China

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