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Samsung Bioepis: Passion for health / Branding

Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health

Discipline: Communication

Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health

Discipline: Communication

People diagnosed with a chronic illness frequently are required to implement a medication routine in their daily lives, meaning they have to carry their medication around with them, constantly reminding them of their condition. "We have a Passion for Health" is Samsung Bioepis' firm belief, which explored what kind of design could deliver a positive experience and bring joy to our chronically ill customers. We wanted to break away from the conventional medicine package design that focuses solely on providing information. Taking inspiration from the moments of joy that nature evokes while walking on the beach or touching pebbles, the concept of "Pure Joy" came to life.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America, Specific country/region: Middle East

  • TARGET GROUPS Other target groups: Patients with Chronic Illness, Healthcare Professionals

Client / Manufacturer

Samsung Bioepis

Samsung Bioepis
Incheon, South Korea

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Design

Samsung Bioepis

Samsung Bioepis
Incheon, South Korea

Jiwon Lee, Uisin Kim

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Design

Interbrand

Interbrand Seoul
Seoul, South Korea

Uzin Hwang, Hajin Jung, Ryan Kim, Huikyeong Yu, Jackie Lim, Jiwon Lee, Juyoung Kim, Yeeun Kim, Jeongmin Lee

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