Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Service Design for Millennials: Mr Jigs Hotel / 3*** hotel concept

Service Design for Millennials: Mr Jigs Hotel
Service Design for Millennials: Mr Jigs Hotel

Discipline: Service Design

Service Design for Millennials: Mr Jigs Hotel
Service Design for Millennials: Mr Jigs Hotel
Service Design for Millennials: Mr Jigs Hotel
Service Design for Millennials: Mr Jigs Hotel
Service Design for Millennials: Mr Jigs Hotel

Discipline: Service Design

A hotelier asked for the design of a unique and outstanding service concept for Millennials. Usually, 3-star hotels opt for a middle-of-the-road service strategy: less high-end than 4-star hotels and slightly better than 2-star hotels. This traditional strategy doesn't appeal to Millennials, who are in search of new service concepts to fulfill their ever-changing needs, wishes, and desires when traveling. In a comprehensive service design project with all stakeholders involved, Mr. Jigs was born: a service concept based on no bullshit (downsizing of services when possible) and unexpected luxury (extraordinary services when desired).

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MR JIGS HOTEL VENLO

MR JIGS HOTEL VENLO
Venlo, Netherlands

Design

/LAB service & experience design

/LAB service & experience design
Venlo, Netherlands

Teun den Dekker, Vivienne Curvers

Go to profile