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Jookyeum (Bamboo Salt) Eun Gang Go Toothpaste / Toothpaste

Jookyeum (Bamboo Salt) Eun Gang Go Toothpaste
Jookyeum (Bamboo Salt) Eun Gang Go Toothpaste

Discipline: Packaging

Discipline: Packaging

Bamboo Salt toothpaste is based on a traditional Korean recipe, and continues to be successful in satisfying the needs of today’s Korean consumers. The main design concept involves bamboo and the colour green, emphasizing a feeling of well-being and the positive effects of bamboo. The design concept did not just stop at a feeling of well-being, but included scientific and functional images suggesting the efficacy of the toothpaste. The background image consists of vertical and horizontal lines, representing the characteristics of bamboo.

Client / Manufacturer

LG Electronics

LG Household & Healthcare
Seoul, South Korea

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Design

LG Electronics

LG Household & Healthcare
Seoul, South Korea

Ik Choi, Hyun-Tai Kim

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