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Lee Kum Kee is a national brand with a history of more than 130 years. Kitchen sauces such as soy sauce have always had an old-fashioned brand image. 2020 is the year of the mouse in the Chinese lunar calendar. The food producer cooperated with Tmall to launch a new Chinese-style gift box. With its youth-targeted, Chinese design, the packaging design positions Lee Kum Kee to strengthen its brand image and reacher young consumers.
Lee Kum Kee