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Lee Kum Kee New Year Gift Box / Food gift box

Lee Kum Kee New Year Gift Box

Discipline: Packaging

Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box

Discipline: Packaging

Lee Kum Kee is a national brand with a history of more than 130 years. Kitchen sauces such as soy sauce have always had an old-fashioned brand image. 2020 is the year of the mouse in the Chinese lunar calendar. The food producer cooperated with Tmall to launch a new Chinese-style gift box. With its youth-targeted, Chinese design, the packaging design positions Lee Kum Kee to strengthen its brand image and reacher young consumers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Lee Kum Kee

Lee Kum Kee
Beijing, China

Design

ALINE STUDIO

ALINE STUDIO
Beijing, China

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