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T Direct Shop Brand Campaign Design / Brand design

T Direct Shop Brand Campaign Design
T Direct Shop Brand Campaign Design

Discipline: Communication

Qualified
for the Final Jury

T Direct Shop Brand Campaign Design
T Direct Shop Brand Campaign Design
T Direct Shop Brand Campaign Design
T Direct Shop Brand Campaign Design
T Direct Shop Brand Campaign Design

Discipline: Communication

Qualified
for the Final Jury

The Branding of the “T Direct Shop” campaign clearly expresses the characteristics and strengths of the service. As the domestic mobile phone market has shifted from offline to online, the company was given a mission to directly deliver the benefits of online purchases to users. Our design reflects the major targets for online purchases, and stresses visibility and high differentiation, taking into account exposure in online channels. In particular, we chose a single color strategy to achieve strong brand recognition. This also delivered both economic and environmental knock-on benefits.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SK Telecom

SK Telecom
Seoul, South Korea

Design

SK telecom

SK Telecom
Seoul, South Korea

Chief Marketing Officer: Hui Kang Yea Project Manager: Hyoena Kim BX Designer: Seungkwan Kang BX Designer: Minhwa Lee

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