Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Double Rich Max Luminant / Hair care packaging

Double Rich Max Luminant
Double Rich Max Luminant

Discipline: Packaging

Discipline: Packaging

Targeting young and active consumers, the design of this hair-care product is simple and modern. The traditional role of hair dye is to change the hair colour of the subject, but Double Rich is based on a different concept. This concept involves the idea of “blowing off stress”. Eight different situations are suggested with bright, active images involving models with different hair colours. The round-shaped packaging differentiates Double Rich from other brands. Simple-shaped wax packaging has a point on the cap to make it easy to open.

Client / Manufacturer

LG Electronics

LG Household & Healthcare
Seoul, South Korea

Go to profile
Design

LG Electronics

LG Household & Healthcare
Seoul, South Korea

So-Hee Ju, Jung-Eun Lee

Go to profile