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PowerShot ZOOM / Camera

PowerShot ZOOM
PowerShot ZOOM

Discipline: Product

PowerShot ZOOM
PowerShot ZOOM

Discipline: Product

The PowerShot ZOOM is a pocket-sized telescopic digital camera for people who want to observe and shoot subjects that are far away. Conventional telescopes and digital cameras are either focused on “observing” or “shooting”, and it is not possible to “capture definitive moments while continuing to observe”. With this product, it is now possible to readily enjoy shooting at a preferred timing while observing subjects that are far away, such as while watching sports, birds, children’s soccer practice, etc.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

A design that makes you ask yourself, 'why hasn't this existed before?'. The Canon PowerShot ZOOM is a telescope and camera in one, opening up entirely new realms of photography and nature observation. The universal design enables left or right-handed use is intuitive and was highly praised by the jury.
Gold Statement
Client / Manufacturer

Canon Inc.

Canon Inc.
Tokyo, Japan

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Design

Canon Inc.

Canon Inc.
Tokyo, Japan

Yusuke Hokari (PD) Mayu Asano (UI)

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