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The PowerShot ZOOM is a pocket-sized telescopic digital camera for people who want to observe and shoot subjects that are far away. Conventional telescopes and digital cameras are either focused on “observing” or “shooting”, and it is not possible to “capture definitive moments while continuing to observe”. With this product, it is now possible to readily enjoy shooting at a preferred timing while observing subjects that are far away, such as while watching sports, birds, children’s soccer practice, etc.
Yusuke Hokari (PD) Mayu Asano (UI)