Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Samsung Bioepis: Passion for health / Medication packaging

Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health

Discipline: Packaging

Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health
Samsung Bioepis: Passion for health

Discipline: Packaging

People diagnosed with chronic illnesses have to implement a medication routine in their daily lives, which includes carrying their medicines with them. The situation is a constant reminder of their condition. "We have a Passion for Health" is the core value and belief of Samsung Bioepis. The company wanted to create a packaging design that would give its customers a positive experience and even bring them some joy. The idea was to break away from the conventional medicine package design that focuses solely on providing information. This "Pure Joy" packaging concept takes its inspiration from the moments of joy that nature evokes while walking on the beach, touching pebbles, or looking at flowers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, Specific country/region: Middle East

  • TARGET GROUPS Other target groups: Patients with Chronic Illness, Healthcare Professionals

Client / Manufacturer

Samsung Bioepis

Samsung Bioepis
Incheon, South Korea

Go to profile
Design

Samsung Bioepis

Samsung Bioepis
Incheon, South Korea

Jiwon Lee, Uisin Kim

Go to profile
Design

Interbrand

Interbrand Seoul
Seoul, South Korea

Uzin Hwang, Hajin Jung, Ryan Kim, Huikyeong Yu, Jackie Lim, Jiwon Lee, Juyoung Kim, Yeeun Kim, Jeongmin Lee

Go to profile