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Guide Beauty / Makeup collection

Guide Beauty
Guide Beauty

Discipline: Product

Guide Beauty
Guide Beauty
Guide Beauty
Guide Beauty
Guide Beauty

Discipline: Product

When Guide Beauty founder Terri Bryant started losing dexterity due to early-onset Parkinson’s Disease, it threatened her passion and career as a professional makeup artist. Bryant enlisted Essential Design to create a line of accessible beauty applicators to help users precisely apply eyeliner, mascara, and brow makeup despite physical challenges. The line provides better stability, control, and ergonomic support than other available beauty tools, allowing makeup enthusiasts of all abilities to perfect their look with ease and confidence.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Guide Beauty

Guide Beauty
MA, United States

Design

Essential Design

Essential Design
Boston, United States

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