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Innisfree's Green Tea Seed Serum Paper Bottle / Sustainable skincare packaging

Innisfree's Green Tea Seed Serum Paper Bottle
Innisfree's Green Tea Seed Serum Paper Bottle

Discipline: Packaging

Innisfree's Green Tea Seed Serum Paper Bottle
Innisfree's Green Tea Seed Serum Paper Bottle
Innisfree's Green Tea Seed Serum Paper Bottle
Innisfree's Green Tea Seed Serum Paper Bottle
Innisfree's Green Tea Seed Serum Paper Bottle

Discipline: Packaging

“HELLO, I’M PAPER BOTTLE,” says the label of this product, loud and clear. This packaging features a paper bottle containing Green Tea Seed Serum, the main product of natural cosmetics brand innisfree. The brand wanted to reduce the use of plastics in the product it is most known for. Compared to the original container for 160ml of product, the paper bottle edition uses 51.8% less plastic. The cap and shoulder are made of 10% recycled plastic. After product use, both the paper bottle and lightweight plastic container can be recycled.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Innisfree

Innisfree
Seoul, South Korea

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Design

Innisfree

Innisfree
Seoul, South Korea

Gilock Lee, Miyoung Park

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Design

PROJECT EDDY

PROJECT EDDY
Seoul, South Korea

Yeda Cho, Dayeon Park