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Shoushan Zoo Visual Identity Redesign / Rebranding and multimedia

Shoushan Zoo Visual Identity Redesign
Shoushan Zoo Visual Identity Redesign

Discipline: Communication

Shoushan Zoo Visual Identity Redesign
Shoushan Zoo Visual Identity Redesign
Shoushan Zoo Visual Identity Redesign
Shoushan Zoo Visual Identity Redesign
Shoushan Zoo Visual Identity Redesign

Discipline: Communication

This is a rebranding proposal for the Shoushan Zoo in Kaohsiung City (Taiwan’s second-largest zoo). The zoo has some design problems such as lack of consistency (the visuals and fonts have multiple styles) and lack of digital applications (apps, etc.). Our solution improves the visibility, legibility, and readability of the identity, making it easier for users to access information. In addition, the use of digital and interactive content also has the potential to reduce the waste of resources (paper, plastic, wood, etc.). The project received was well-received by the public, and we were finally invited to the zoo to start our collaboration.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Taiwan

  • TARGET GROUPS Consumer / User, Public Sector Government

Client / Manufacturer

The Pier-2 Art Center

The Pier-2 Art Center
Kaohsiung City, Taiwan

Design

POM (Project On Museum)

POM (Project On Museum)
Taipei City, Taiwan

Jay Guan-Jie Peng, Stella Tai-Yun Shih, Shing-Ying He, Yu-Chen

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