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Golden Melody Awards - 30th Key Video / Video campaign

Golden Melody Awards - 30th Key Video
Golden Melody Awards - 30th Key Video

Discipline: Communication

Golden Melody Awards - 30th Key Video
Golden Melody Awards - 30th Key Video
Golden Melody Awards - 30th Key Video
Golden Melody Awards - 30th Key Video
Golden Melody Awards - 30th Key Video

Discipline: Communication

The Golden Melody Awards, GMA, are held in Taiwan every year. This year is the 30th anniversary, so we wished to celebrate. We combined the poster and the video design more closely than before by creating four posters from the four main core concepts. With an eye to social media, we decided to created animation posters instead of paper images. This is also the first time that the leading roles at GMA have not been filled by stars. Our aim is that audiences and the musicians will remember their pure and original love for music.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector Government

Client / Manufacturer

Ministry of Culture

Ministry of Culture
New Taipei, Taiwan

Design

DEPTH DESIGN

DEPTH DESIGN
New Taipei, Taiwan

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