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JOY / Low pressure cooker

JOY
JOY

Discipline: Professional Concept

JOY
JOY
JOY
JOY

Discipline: Professional Concept

From fear to fun: Most low pressure cookers are perceived as dangerous, complex and unappealing for young amateur cooks. For this reason, pressure cooking is often avoided and users miss out on the benefits of cooking this way. JOY is a cooking unit that makes low pressure cooking a breeze. It enables both low pressure and conventional cooking, enhancing usability through improved performance and clear usability cues. The simple yet highly functional structure breaks the stigmas around safety and control in an intuitive and visually charming product.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Zhejiang Carote Ind & Trd Co., Ltd.

Zhejiang Carote Ind & Trd Co., Ltd.
Hangzhou City, Zhejiang Province, China

Design

Design2Gather

Design2Gather Limited
Shanghai, China

Mauricio Carvajal

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