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Hupan School of Entrepreneurship Kong Fu Tea / Tea packaging

Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea

Discipline: Packaging

Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea

Discipline: Packaging

This project is a gift box design for Teacher's Day at Lakeside University, a business school founded by Jack Ma to promote entrepreneurial skills and sophisticated culture. This design combines traditional Chinese Tai Chi imagery with school culture. Twelve golden figures in twelve Tai Chi moves stand upright inside the box over individually wrapped tea bags underneath. The front part of the box is fitted with a hidden compartment for storing fragrant tea and sandalwood, part of the traditional Chinese custom of smelling and tasting tea.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hangzhou Damei Culture and Art Planning Co., Ltd.

Hupan School of Entrepreneurship
Planning Co., Ltd.
Hangzhou, China

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Design

China Academy of Art

China Academy of Art
Hangzhou, China

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Design

Hangzhou Damei Culture and Art Planning Co., Ltd.

Hupan School of Entrepreneurship
Planning Co., Ltd.
Hangzhou, China

Wu Bibo, Chen Chen, Damei

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