Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
Hupan School of Entrepreneurship Kong Fu Tea
2021

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Hupan School of Entrepreneurship Kong Fu Tea

Tea packaging

Hupan School of Entrepreneurship Planning Co., Ltd.

This project is a gift box design for Teacher's Day at Lakeside University, a business school founded by Jack Ma to promote entrepreneurial skills and sophisticated culture. This design combines traditional Chinese Tai Chi imagery with school culture. Twelve golden figures in twelve Tai Chi moves stand upright inside the box over individually wrapped tea bags underneath. The front part of the box is fitted with a hidden compartment for storing fragrant tea and sandalwood, part of the traditional Chinese custom of smelling and tasting tea.

Client / Manufacturer

Hupan School of Entrepreneurship Planning Co., Ltd.

Hangzhou, CN
Design

China Academy of Art

Hangzhou, CN

Hupan School of Entrepreneurship Planning Co., Ltd.

Hangzhou, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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