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Chocotea / Tea packaging

Chocotea
Chocotea

Discipline: Packaging

Chocotea
Chocotea
Chocotea
Chocotea
Chocotea

Discipline: Packaging

Chocotea is primarily made of the Qimen black tea variety, infused with the aroma of Caribbean cocoa beans. The packaging adopts the look of a box of fine chocolates to communicate the aromatic chocolate notes in this tea. The tea itself is also shaped in square bars, another nod to chocolate culture. The unboxing experience, unique for a tea, feels similar to opening a box of pralines, only inside this box are the chocolate-like bars of finely crafted tea.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing Jewgoo Cultural Development Co. Ltd.

Beijing Jewgoo Cultural Development Co., Ltd.
Nanjing City, Jiangsu Province, China

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Design

Nanjing Jewgoo Cultural Development

Nanjing Jewgoo Cultural Development
Nanjing, China

Haojie Pang, Yiru Feng