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Romantic Route 3 | Slow Hakka Culture / Promotional video

Romantic Route 3  |  Slow Hakka Culture
Romantic Route 3  |  Slow Hakka Culture

Discipline: Communication

Romantic Route 3  |  Slow Hakka Culture
Romantic Route 3  |  Slow Hakka Culture
Romantic Route 3  |  Slow Hakka Culture

Discipline: Communication

Taiwan’s Romantic Route 3 Art Festival is a Hakka Landscape Art Festival that spans five counties, stringing together numerous Hakka villages and uniting over 150 kilometers of land rich with Hakka culture. Similar to the two points highlighted in the festival’s promotional
videos, the goal is to bring people deep into the slow Hakka culture to be found along Provincial
Highway 3 in two ways: the first is through a slowly-maturing love between you and the Provincial Highway 3; the second is the slowing of the mind you experience as you travel along that distinctive stretch of road.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hakka Affairs Council

Hakka Affairs Council
New Taipei City, Taiwan

Design

Whitelight Motion Co., Ltd.

Whitelight Motion Co., Ltd.
Taipei, Taiwan

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