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Iridescent Oolong Tea / Packaging Design

Iridescent Oolong Tea
Iridescent Oolong Tea

Discipline: Packaging

Qualified
for the Final Jury

Iridescent Oolong Tea
Iridescent Oolong Tea
Iridescent Oolong Tea
Iridescent Oolong Tea
Iridescent Oolong Tea

Discipline: Packaging

Qualified
for the Final Jury

Shadows and lights, virtuality and reality is the main concept of this design. To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.

Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Pin Shiang Tea Co., Ltd.

Pin Shiang Tea Co., Ltd.
Taipei City, Taiwan

Design

team CIRCORE Co., Ltd.

team CIRCORE Co., Ltd.
Taipei City, Taiwan