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KINDNESS DAY HOTEL BRAND IDENTITY / Hotel Design

KINDNESS DAY HOTEL BRAND IDENTITY
KINDNESS DAY HOTEL BRAND IDENTITY

Discipline: Communication

Qualified
for the Final Jury

KINDNESS DAY HOTEL BRAND IDENTITY
KINDNESS DAY HOTEL BRAND IDENTITY
KINDNESS DAY HOTEL BRAND IDENTITY

Discipline: Communication

Qualified
for the Final Jury

Kindness Hotel is a time-honored hotel brand in southern Taiwan, with nearly 20 branches, dedicated to providing comfortable and reliable accommodation, and creating travelers a wonderful memory of journey. In 2018, the enterprise decided to develop a new sub-brand followed by the original brand value: from changing the name "Kindness" to "Kindness Day", which brings broader imagination toward life, and conveys the concept that every day is a good day. Believe in the essence of people oriented, Kindness Day Hotel adheres to the original intention of accompanying passengers, guiding every visitor to compose their own fantastic travel story.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KINDNESS DAY HOTEL

KINDNESS DAY HOTEL
Tainan City, Taiwan

Design

transform design

Transform Design
Taipei, Taiwan

Celine Shen Fran Dai Mimi Tsen Jha Zhang

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