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The design task was to create packaging that was an accurate visual representation of Jabra’s premium headsets. The designers also needed to create a package in accordance with the Jabra Sustainable Development Goals. All components had to be 100% sustainable and responsibly sourced, and used plant and water-based inks in order to reduce the packaging’s environmental impact. The result is an eco-friendly (FSC Mix certified; eliminating all plastic and foam), yet premium packaging solution that dramatically elevates Jabra’s brand presence. The presentation-style box and sleeve deliver a memorable unboxing experience.
Oakland, United States