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Geberit teaser at Swissbau Basel / A fair teaser stand

Geberit teaser at Swissbau Basel
Geberit teaser at Swissbau Basel

Discipline: Communication

Qualified
for the Final Jury

Geberit teaser at Swissbau Basel
Geberit teaser at Swissbau Basel
Geberit teaser at Swissbau Basel
Geberit teaser at Swissbau Basel
Geberit teaser at Swissbau Basel

Discipline: Communication

Qualified
for the Final Jury

Geberit, the European market leader in sanitary products, is aiming to appeal more and more to architects and end customers. Presently this is evident in its new solution Geberit ONE, which creates space behind the wall in order to make more space in front of it. At Swissbau, the challenge was how to attract the new target groups from the main hall to the technology hall, where Geberit is showcasing all of its product ranges on its main stand. The designers' solution was a teaser stand situated at the traffic axis between the main and adjacent halls—on an area measuring just 10 m2.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Other target groups: architects and commercial end-customers

Client / Manufacturer

Geberit International

Geberit Vertriebs AG
Jona, Switzerland

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Design

Bureau Hindermann GmbH

Bureau Hindermann GmbH
Zürich, Switzerland

Christof Hindermann

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