Geberit teaser at Swissbau Basel / A fair teaser stand

Geberit, the European market leader in sanitary products, is aiming to appeal more and more to architects and end customers. Presently this is evident in its new solution Geberit ONE, which creates space behind the wall in order to make more space in front of it. At Swissbau, the challenge was how to attract the new target groups from the main hall to the technology hall, where Geberit is showcasing all of its product ranges on its main stand. The designers' solution was a teaser stand situated at the traffic axis between the main and adjacent halls—on an area measuring just 10 m2.