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PING TUNG THING - 2019 Taiwan Design Expo / Communication and Design

PING TUNG THING - 2019 Taiwan Design Expo
PING TUNG THING - 2019 Taiwan Design Expo

Discipline: Communication

Qualified
for the Final Jury

PING TUNG THING - 2019 Taiwan Design Expo
PING TUNG THING - 2019 Taiwan Design Expo
PING TUNG THING - 2019 Taiwan Design Expo
PING TUNG THING - 2019 Taiwan Design Expo
PING TUNG THING - 2019 Taiwan Design Expo

Discipline: Communication

Qualified
for the Final Jury

Using the word “PING,” the title uses the Mandarin pronunciation of the location to hint to both Pingtung and its local produce. Centered on the six produce, the visual design is applied to the cardboard boxes, transforming the original form of the fruits and vegetables into geometric shapes that are decorated with intense, bright colors such as yellow, red, and green, accentuating the idea of agricultural abundance and adding liveliness to the exhibition.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Specific country/region: Taiwan

  • TARGET GROUPS Consumer / User

Client / Manufacturer

TaiwanDesign Research Institute

TaiwanDesign Research Institute
Taipei City, Taiwan

Design

PiliWu-Design

PiliWu-Design
Taipei City, Taiwan