PING TUNG THING - 2019 Taiwan Design Expo / Communication and Design

Using the word “PING,” the title uses the Mandarin pronunciation of the location to hint to both Pingtung and its local produce. Centered on the six produce, the visual design is applied to the cardboard boxes, transforming the original form of the fruits and vegetables into geometric shapes that are decorated with intense, bright colors such as yellow, red, and green, accentuating the idea of agricultural abundance and adding liveliness to the exhibition.