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2020 Tainan New Year's Eve “Ban Xi” / Short film

2020 Tainan New Year's Eve “Ban Xi”
2020 Tainan New Year's Eve “Ban Xi”

Discipline: Communication

2020 Tainan New Year's Eve “Ban Xi”
2020 Tainan New Year's Eve “Ban Xi”
2020 Tainan New Year's Eve “Ban Xi”
2020 Tainan New Year's Eve “Ban Xi”
2020 Tainan New Year's Eve “Ban Xi”

Discipline: Communication

In this video, we use the stages of “Ban Xi” (Traditional Taiwanese Play) that are commonly seen on the streets in Taiwan and auspicious animals to create a scene of a surreal New Year's Eve party. Before designing the poster, we visited the temples to study the stage structure of Ban Xi, pillar outlines, and the variety of auspicious animals such as dragons and Kirin. These cultural elements were then adapted to the design, building an atmosphere of auspicious animals gathering in front of the stage to watch Ban Xi together.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

WildDesign studio

WildDesign studio
Taipei, Taiwan

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Design

WildDesign studio

WildDesign studio
Taipei, Taiwan

Phil Wu, Jimmy Chen, Mizu Huang

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