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iF SOCIAL IMPACT PRIZE

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618 Shanghai Street-AR & QR Interactive Experience / online Interactive AR application

618 Shanghai Street-AR & QR Interactive Experience
618 Shanghai Street-AR & QR Interactive Experience

Discipline: User Experience (UX)

Qualified
for the Final Jury

618 Shanghai Street-AR & QR Interactive Experience
618 Shanghai Street-AR & QR Interactive Experience
618 Shanghai Street-AR & QR Interactive Experience

Discipline: User Experience (UX)

Qualified
for the Final Jury

This is a revitalization project in Hong Kong, we applied an online interactive AR technology for users to unveil the history, uncover rich stories and features of a series of historical buildings built in pre-war era. This is fully web-based and easy to use as no app installation is required. We aim to recreate and reproduce our treasurable memory, promote and educate the public through new technology.

Like "Bird Street", a landmark in its time that was demolished 30 years ago, is now revived by an artistic rendition on users’ mobile phones. Users are encouraged to “step into” the immersive AR scenery to experience the good

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Urban Renewal Authority

Urban Renewal Authority
Hong Kong, Hong Kong SAR China

Design

Noiseless Design Limited

Noiseless Design Limited
Kowloon, Hong Kong SAR China

Christopher Lee, Chan Fly, Morris Lai, Hung Chung, Kelvin Ho, Issac Cheung, Cherrypicks, Vincent Lee, Linus Hui, Wilson Hung